Burger King recently launched a coffee subscription service called “BK Café.” The service requires people to sign up on the Burger King app where—for $5 a month—they can get one free coffee every day at any Burger King store, a direct dig at more established coffee providers.
Subscription models are continuing to gain more and more ground across categories. Ikea recently announced a furniture subscription service and the Oreo “Cookie Club”, delivers different sweets to your doorstep.
Burger King shows that simple subscription services could be the next step forward for classic loyalty cards, rewarding people for their monthly commitment rather than individual purchase. As they increase convenience for shoppers and create a steady revenue stream for companies, will more brands drive loyalty through simple, cheap but convincing subscription services?
Contributed By: Genevieve Dreyfus, Integer London
Image Source: Thrillist.com